L Lead Media Lab / growth systems Start a build
AI-native acquisition & growth systems

We build the acquisition system.
Then we run it.

Lead Media Lab designs custom AI infrastructure and paid-media programs for creators, communities and software offers — the ad account, the funnel, the follow-up agents and the reporting, built as one system instead of five disconnected tools.

Start a build Partner & affiliate media
Engagement desk 2026
Custom AI build 6–10 wks Open
Paid acquisition retainer + % Open
Lead infrastructure 4 wks Open
Partner & affiliate media rev-share Open
What we build

Custom AI systems

Built for one business, not configured from a template. We map the workflow that actually makes money, then build the agents, data model and interfaces around it — and we own the deployment, not just the prototype.

  • Conversational sales & setting agents (SMS, DM, email)
  • Lead scoring and routing against your own close data
  • Internal tools — dashboards, review queues, admin consoles
  • CRM, calendar and payment-processor integrations
  • Hosted, monitored and handed over with documentation

Paid acquisition

Direct-response media buying on Meta and short-form platforms. Creative, offer and landing page are treated as one unit — we write and produce the ads we buy, because separating those two jobs is what stalls most accounts.

  • Offer and funnel construction before spend goes live
  • Creative production — UGC, direct-to-camera, static
  • Campaign structure, testing cadence, scaling rules
  • Tracking that reconciles ad platform to closed revenue

Lead infrastructure

The unglamorous layer between a click and a closed deal: where leads land, who touches them, how fast, and what happens on day 4 when nobody replied. Most offers do not have a traffic problem here.

  • Speed-to-lead automation and multi-channel follow-up
  • Pipeline design, stage definitions, ownership rules
  • Show-rate and no-show recovery sequences
  • Reporting the operator actually reads daily
How an engagement runs
STEP 01

Teardown

We audit the offer, the current traffic and the follow-up before proposing anything. Paid, and credited back if you build with us.

STEP 02

Spec

A written build spec: what gets made, what it connects to, what it costs, and the number it is meant to move.

STEP 03

Build

Two-week increments with a working surface at the end of each one. You review live software, not slides.

STEP 04

Run

We operate the system — media, agents and reporting — or hand it over trained and documented. Your call.

Distribution & partnerships

We also buy and place media for the offers we believe in.

Alongside client work, Lead Media Lab runs its own acquisition channels and promotes a short list of software, community and education products to an audience of operators, closers and agency owners. Placements are performance-based — we buy the traffic ourselves.

  • Paid socialMeta and short-form video, bought against our own tracked funnels — not organic-only promotion.
  • EmailOperator and closer list, segmented by role and by the tools they already run.
  • Short-form contentDirect-to-camera and UGC produced in-house, distributed organically and boosted.
  • Client networkTooling recommendations inside live engagements, where the product fits the build.
Who runs it

Nikk Pena — founder

Fifteen years in direct-response marketing and sales operations, most of it spent on the buy side of high-ticket offers: building the ad account, the sales team and the systems that connect them.

Lead Media Lab is the operating company behind that work — now building AI systems for the same problems it used to solve with headcount.

  • Founder — Rep Ramp (AI sales-training platform)current
  • CMO — Limelight Mediacurrent
  • Marketing & brand consulting — Paradigm Sportsconsulting
  • Founder — 332 Marketing2016–present
  • Cardone Ventures2015–2016
Built with
Meta Marketing API Claude & OpenAI Supabase Vercel Telnyx Stripe GoHighLevel Make / n8n
Contact

Tell us what should be working and isn’t.

Build inquiries, media partnerships and affiliate placements all start the same way — the offer, the current numbers, and what you want it to do.

Mon–Fri · San Diego, CA
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