Privacy Policy

This policy explains what Lead Media LLC, doing business as Lead Media Lab (“Lead Media”, “we”, “us”), collects about you, how we use it, who we share it with, how long we keep it, and the choices and rights you have. It applies to leadmedialab.com, to our pages, ads, lead forms and conversations on Meta platforms (Facebook, Instagram and Messenger), including the Lead Ventures Facebook and Instagram pages we operate, to the AI assistants we use in those conversations, to our text, email and direct-message programs, and to the products and programs we sell or promote through our checkout partners.

At a glance

• We collect what you give us (name, email, phone, messages, purchase details) and what your browser or the platforms you use send automatically.
• We use it to answer you, deliver what you asked for or bought, send messages you opted in to, measure our advertising, and meet our legal duties.
• We do not sell personal information. The only “sharing” for advertising is the Meta Pixel and Conversions API described under Advertising and cookies, and you can turn that off.
• Some of our replies are written or sent by AI assistants under our supervision. We tell you when you ask, a person can always step in, and no AI makes a significant decision about you on its own. See AI and automated processing.
• You can access, correct, delete or export your information, opt out of marketing at any time, and reply STOP to end text messages.
• Questions and requests: Contact us.

Contents

1. Information we collect
2. How we use it, and our legal bases
3. Text messages
4. Direct messages and social media
5. Advertising and cookies
6. Purchases and payments
7. Calls, meetings and recordings
8. AI and automated processing
9. Who we share information with
10. How long we keep it
11. Your rights and choices
12. California residents
13. Other US states
14. Outside the United States
15. Security
16. Children
17. Third-party links
18. Changes to this policy
19. Contact us

1. Information we collect

We only collect what you give us, what the platforms you contact us through pass along, and what your browser or device sends automatically.

We do not collect sensitive personal information such as government ID numbers, precise geolocation, health data, biometric data, or information about race, religion or sexual orientation, and we ask you not to send it to us. We do not use analytics cookies on this website. The only third-party tracking technology on this site is the Meta Pixel, and only for the purposes described below.

2. How we use it, and our legal bases

We do not sell personal information. Apart from the advertising measurement described under Advertising and cookies, we do not share your information with third parties for their own marketing — and your mobile number is never shared for marketing under any circumstances. We do not use your information to make decisions that produce legal or similarly significant effects about you without a human involved.

3. Text messages

Text messaging is entirely optional and is never a condition of any purchase or service. Our form carries two separate, independently checked boxes: one for inquiry and scheduling messages, and one for marketing messages. Both are unchecked by default, and the form submits whether or not you check them. Message frequency varies. Message and data rates may apply.

We honour each consent separately. Opting in to inquiry and scheduling messages does not opt you in to marketing messages. We never add a number to a messaging program that was not deliberately given to us for that purpose, and we never pre-check a consent box.

Reply STOP at any time to stop receiving messages, or HELP for assistance. Full terms are in our SMS Terms.

4. Direct messages and social media

You can reach us through Instagram, Facebook and Messenger, including by replying to an ad, commenting a keyword, or sending us a direct message. When you do:

• What we receive. The content of the conversation, your username and public profile details, and the ad or post you responded to. Meta holds this conversation under its own Privacy Policy and terms regardless of what we do with it.
• Automation. We use messaging-automation tools to answer common questions, send links you asked for, and ask qualifying questions, including outside business hours. Replies may be generated or drafted with AI, as described under AI and automated processing. A person on our team can see the conversation and step in, and you can ask for a human at any time.
• Follow-up. Platform rules limit when we can message you after a conversation ends. If you give us your phone number or email in a direct message, we use it only for what you asked for unless you separately opt in to a text or email program.
• Leaving. You can stop a conversation at any time by not replying, by sending a message such as “stop”, or by blocking or muting us on the platform.

5. Advertising and cookies

We advertise on Meta platforms (Facebook and Instagram). To measure that advertising, this website uses the Meta Pixel, a small piece of code provided by Meta Platforms, Inc., together with Meta’s Conversions API.

• What it collects. The Pixel sets cookies in your browser (named _fbp and, if you arrived from a Meta ad, _fbc) and sends Meta the pages you view on this site, the actions you take here such as submitting the inquiry form, your IP address, and information about your browser and device. If you submit the inquiry form, we also send Meta a hashed (one-way scrambled) version of your email address so that the submission can be matched to the ad that brought you here.
• What it never receives. Your mobile phone number, your SMS consent choices, your name, and the content of your message are never sent to Meta or to any other advertising platform.
• Why. To count how many inquiries our ads produce, to improve how those ads are delivered, and to show our ads to people who have already visited this site or to people similar to them.
• Meta’s role. Meta uses this information under its own Privacy Policy and may combine it with the information it already holds about you. Meta may also use it for its own purposes to the extent its terms allow.

Your choices. When the Pixel is running, a notice appears at the bottom of the page with an Opt out button, which stops the Pixel in your browser from that point on and is remembered on that browser. The page view that displayed the notice has already been recorded by the time you opt out; to prevent even that, use the Global Privacy Control signal or block the Pixel in your browser before visiting. This site also honours the Global Privacy Control signal: if your browser sends it, the Pixel does not load at all. You can also block or delete cookies in your browser settings, adjust how Meta uses data from other websites in your Meta ad settings, and opt out of interest-based advertising generally at optout.aboutads.info.

Where state privacy law treats sending this information to Meta as “sharing” for targeted advertising, the Opt out button and the Global Privacy Control signal are how you tell us not to share it. We do not sell personal information.

We treat the Global Privacy Control signal as a valid opt-out of sharing. Browsers also offer a “Do Not Track” setting; there is no agreed standard for it, so we rely on Global Privacy Control and the controls above instead. This site also loads its fonts from Google Fonts, which means Google receives your IP address when the page loads. Google does not set cookies through that service.

6. Purchases and payments

Products, programs and memberships we sell are purchased through our checkout and membership partners. When you buy, the partner collects your payment details directly and shares with us your name, email, what you bought and the payment status so that we can deliver it and support you. We never receive or store your full card number. The partner handles your payment information under its own privacy policy, which is linked on the checkout page. Refunds, chargebacks and payment disputes are handled through that partner and may require us to share order details with it.

If a product is delivered through a software platform or member area, that platform processes your account information to run the product. We describe each such provider on the product's checkout or welcome page.

7. Calls, meetings and recordings

If you book a call or meeting with us, our scheduling tool collects the details you enter and sends you confirmations and reminders about that booking. Some calls are recorded and transcribed, including by AI note-taking tools, so that we can review the conversation, train our team and keep an accurate record. Where that happens we tell you at the start of the call or in the booking confirmation, and you can ask us not to record. Recordings and transcripts are kept only as long as needed for those purposes and are not shared outside the service providers that process them for us.

8. AI and automated processing

We use artificial intelligence (“AI”) in the ordinary running of our business. This section says exactly where, what it sees, and what it is not allowed to do.

Where we use AI

• Conversations. AI assistants may write or send replies to your direct messages, comments, texts and emails, answer common questions, send links you asked for, ask qualifying questions, and offer booking times, including outside business hours. They work from the content of your messages and the details you have given us.
• Sorting and follow-up. AI may summarise a conversation or call, tag an inquiry, score how closely you match a program, and suggest which message or resource to send next. These are recommendations to our team, not decisions about you.
• Phone and voice. If we ever use an AI voice assistant to call or answer you, it will identify itself as automated at the start of the call, the call will be made only with the consent the law requires, and you can ask for a person at any point. We do not use AI voice calling today.
• Marketing content. Some images, video, voice-over and text in our ads and content are created or edited with AI, including AI-generated likenesses of our own team used with their permission. They are marketing material and are not presented as evidence of any result.
• Products we sell. Some programs and tools we sell or promote are themselves AI-powered, for example AI sales-training roleplay or AI assistants. When you use one, your inputs are processed by the AI providers that power it, under that product's own terms, which we show you before you buy.

What AI is not allowed to do

• No AI makes a decision about you that produces legal or similarly significant effects (for example accepting or rejecting you for a program, or setting a price) without a person reviewing it.
• Our AI providers are contracted service providers. They may not use your information to train their models for their own purposes, sell it, or use it for anything other than serving us. We do not use your messages to train any AI model that is offered to others.
• AI assistants never ask you for payment details, passwords or government identifiers, and we ask you not to send those in any message.
• We do not use AI to infer sensitive characteristics about you (such as health, religion or sexual orientation) and we do not profile you across other websites or apps.

Transparency and human review

If you ask whether you are talking to an AI, we tell you. A person on our team can see any AI-assisted conversation and step in, and you can ask for a human at any time by saying so in the conversation or by contacting us. If an automated reply is wrong, unclear or inappropriate, tell us and a person will review it, correct the record and respond. AI conversation logs are kept for the same period as the channel they came through, listed under How long we keep it, and you can ask for them to be deleted under Your rights and choices.

Where local law gives you rights specific to automated decision-making or profiling, you may exercise them by contacting us, and we will explain the logic involved in plain language.

9. Who we share information with

We use a small number of vendors to run our business and deliver what you ask for: website hosting, a customer relationship system that stores inquiries and their consent records, a licensed messaging provider that delivers SMS, an email service, messaging-automation tools and AI model providers (for example Anthropic and OpenAI) that generate or draft replies and summaries on our instructions, a scheduling and meeting tool, checkout and membership partners, and the Meta advertising services described above. These vendors process information only to perform those services for us, under contract, and may not use it for their own purposes, sell it, or market to you.

To be exact about what this means for your mobile number and your consent: when you submit the form, your inquiry and any consent you gave are transmitted to our customer relationship system so that we can respond to you and honour your choices, and your number is passed to our messaging provider only when we send you a message you asked for. That is processing by a contracted provider on our behalf. It is not sharing your information with a third party for that party's own use, and it is never sharing it for marketing.

Beyond service providers, we share personal information only:

• With your direction or consent — for example, if you ask us to introduce you to a partner program or a hiring company, we share what is needed for that introduction and tell you first.
• With professional advisers such as lawyers, accountants and insurers, under confidentiality.
• In a business transfer — if we sell, merge or reorganise the business, information may transfer to the successor, who must honour this policy.
• When the law requires it — to comply with a subpoena, court order or lawful request, to enforce our terms, or to protect the rights, property or safety of anyone.

Some of our providers are located or process data in the United States. If you are outside the United States, see Outside the United States.

10. How long we keep it

If you ask us to delete your information we do so unless we are required to keep it, in which case we keep only what the law requires and tell you.

11. Your rights and choices

Wherever you live, you can ask us to:

• Access the personal information we hold about you and tell you where it came from and who we have shared it with.
• Correct anything that is inaccurate or incomplete.
• Delete your information.
• Export the information you gave us in a portable format.
• Stop marketing — reply STOP to any text, use the unsubscribe link in any email, tell us in a direct message, or contact us. We honour every opt-out separately and promptly.
• Opt out of advertising sharing using the controls under Advertising and cookies.
• Object to or restrict processing based on our legitimate interests, or withdraw consent where processing is based on consent, without affecting what was done before.
• Have a human review any automated message or decision.

To exercise any right, use the details under Contact us. We will confirm your identity by matching the details you give us to our records, and we may ask one or two questions to be sure we are talking to the right person. We never require you to create an account to make a request. You can also use an authorised agent; we will ask the agent for proof that you authorised them and may confirm directly with you. We respond within the time the applicable law allows, normally within 30 days, and we never discriminate against anyone for exercising a privacy right.

12. California residents

This section supplements the rest of the policy for residents of California under the California Consumer Privacy Act as amended by the California Privacy Rights Act (together, the CCPA).

Categories we collect. In the last twelve months we have collected the following categories of personal information, from the sources and for the purposes described in sections 1 and 2: identifiers (name, email, phone, username, IP address); customer records (contact details and purchase information); commercial information (what you bought or inquired about); internet or network activity (pages viewed, actions on this site, advertising cookie identifiers); approximate geolocation derived from IP address; audio recordings where a call is recorded; professional or employment-related information you volunteer (such as your current work); and inferences drawn from the above to understand what you are looking for. We do not collect the categories the CCPA defines as sensitive personal information.

Disclosure. We disclose these categories to service providers and contractors for business purposes, as described in section 9. We do not sell personal information and have not sold it in the preceding twelve months. We “share” internet activity and identifiers (cookie identifiers, pages viewed, actions on the site, a hashed email) with Meta for cross-context behavioural advertising as described in section 5, and only while the Pixel is running on your browser. We do not knowingly sell or share the personal information of anyone under 16.

Your rights. You have the right to know what we collect, use, disclose, sell or share; to delete; to correct; to opt out of sale or sharing; to limit the use of sensitive personal information (we collect none); and not to be discriminated against for exercising these rights. To opt out of sharing, press Opt out in the notice on our homepage or turn on Global Privacy Control in your browser, which we honour as a valid opt-out request. To exercise any other right, or if you cannot use those controls, contact us. We verify requests as described in section 11 and respond within 45 days, extendable once by a further 45 days if needed.

“Shine the Light.” We do not disclose personal information to third parties for their own direct-marketing purposes, so there is nothing to report under California Civil Code section 1798.83.

13. Other US states

If you live in a state with a comprehensive privacy law (including Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia), you have rights to access, correct, delete and export your personal information, and to opt out of targeted advertising, the sale of personal information and profiling in furtherance of decisions that produce legal or similarly significant effects. We do not sell personal information or profile you in that way. To opt out of targeted advertising, use the controls in section 5 or Global Privacy Control, which we honour as an opt-out signal. To exercise any other right, contact us. If we decline a request we will tell you why, and you may appeal by replying to our decision; if we deny the appeal we will tell you how to contact your state attorney general.

14. Outside the United States

Our services are operated from the United States and are intended for people in the United States. If you contact us from elsewhere, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.

European Economic Area, United Kingdom and Switzerland. Lead Media LLC is the controller of your personal information. The legal bases we rely on are listed in section 2. Where we transfer your information out of your region we rely on standard contractual clauses approved by the relevant authority, or on the recipient's certification under an approved data-transfer framework, or on your explicit consent. In addition to the rights in section 11 you may lodge a complaint with your local supervisory authority, though we would welcome the chance to address your concern first. Our advertising is directed at the United States and the Meta Pixel operates on the opt-out basis described in section 5; the Global Privacy Control signal stops it from loading at all.

Canada. We send commercial electronic messages only with express or implied consent as defined by Canada's Anti-Spam Legislation, every message identifies us and carries an unsubscribe mechanism, and we honour unsubscribes within ten business days.

15. Security

Information submitted through this site is transmitted over an encrypted connection and stored in access-controlled systems. Access to personal information is limited to people and providers who need it to do their work, under confidentiality obligations. We keep the number of places your information lives to a minimum and review our providers' security practices. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security. If a breach affecting your information occurs we will notify you and the relevant authorities as the law requires.

16. Children

This site and our services are for business and professional use and are not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has given us personal information, contact us and we will delete it.

17. Third-party links

Our site, ads and messages may link to services we do not control, including Meta, our checkout and membership partners, scheduling tools and partner programs. Their privacy practices are their own, a link is not an endorsement, and this policy does not cover them. Read their policies before giving them your information.

18. Changes to this policy

If we change this policy we will update the date at the top of this page. Material changes to how we use mobile information, or any change that expands how we share personal information, will be posted here before they take effect, and where we have your contact details and the law requires it we will tell you directly. Continuing to use our services after a change means the updated policy applies.

19. Contact us

For any question, request or complaint about privacy, including to exercise any of the rights above:

Lead Media LLC
doing business as Lead Media Lab
Attn: Privacy
310 A Street, San Diego, CA 92101
+1 (619) 776-0350
or the inquiry form on our homepage, marked “Privacy request”